How Sizzler Keeps the Guest Experience Fresh, 60 Years Later

28 August, 2018

How Sizzler Keeps the Guest Experience Fresh, 60 Years Later

How do you keep a 60-year-old brand relevant to existing customers and appeal to new generations discovering your restaurant for the first time? With 134 locations, iconic family-casual steakhouse Sizzler is known for its USDA Choice steaks and craft salad bar, which has gotten even more premium with added ingredients and services. Sizzler CEO Kerry Kramp says their brand success is a mix of blending established traditions with new trends. By executing food well and service by a committed team of workers, Sizzler has provided decades of dining experiences that have exceeded guest expectations.

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