Mid-scale, casual dining restaurant emphasizing value, comfort and convenience. Sizzler introduced the "fast casual" service style more than 40 years ago. Today, guests order upon arriving, with their grilled-to-perfection meals delivered by servers who refill beverages, clear tableware and tend to other needs. All-you-can-eat buffet has been removed from all but a very few remaining restaurants. Sizzler serves lunch and dinner.
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| Menu: |
Fresh-cut USDA choice steaks, chicken and seafood, complemented by Sizzler's famous 50+ item salad bar that includes hot appetizers, soups and desserts. Many items are made fresh in-house. |
| Alcohol: |
Beer and wine. |
| Locations: |
273 worldwide
Sizzler USA – 189 in 14 states and Puerto Rico
158 franchised; 31 company owned and operated
Sizzler International – 84 locations in Australia, Japan, South Korea, Taiwan, Thailand, Singapore and China
58 franchised; 26 company owned and operated (International operations are based in Australia)
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| Franchising: |
158 franchised, 31 company owned and operated.
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| Headquarters: |
6101 W. Centinela Ave., Suite 300
Culver City, California 90230
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| Founded: |
Culver City (Los Angeles), California, January 27, 1958 |
| Ownership: |
Pacific Equity Partners |
| Media: |
Brad Ritter
Brad Ritter Communications
866.284.2170
BRitter@bradritter.com
Janet Ritter
Brad Ritter Communications
740.815.179
JRitter@bradritter.com |
| President/CEO: |
Kerry Kramp, Chief Executive and President |
| System Sales: |
Total worldwide sales $480 million
Sizzler USA sales $311 million (Calendar year 2009)
International sales $169 million (Calendar year 2009)
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| Average Unit Size: |
5,000 - 6,000 square feet, 150-200 seats |
| Average Check: |
$11.85 |
| Lunch/Dinner Mix: |
40/60 Percent |
| Recent Developments: |
- Relaunch of franchise sales program suspended in 2008
- Strategic closing of under-performing locations
- Menu overhaul with 22 items deleted and 35 re-engineered
- Introduction of new value pricing with salad bar included with entrees
- Development of new showcase prototype featuring all new interior and exterior colors, finishes, graphics and in-house bakery
- Reopening of franchised restaurant in Hesperia, Calif., with record sales
- Re-organization of the Sizzler USA management team
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