At A Glance
Our History Sizzler At-A-Glance
Concept

Mid-scale, casual dining restaurant emphasizing value, comfort and convenience. Sizzler introduced the "fast casual" service style more than 40 years ago. Today, guests order upon arriving, with their grilled-to-perfection meals delivered by servers who refill beverages, clear tableware and tend to other needs. All-you-can-eat buffet has been removed from all but a very few remaining restaurants. Sizzler serves lunch and dinner.


Sizzler Snapshot
Menu: Fresh-cut USDA choice steaks, chicken and seafood, complemented by Sizzler's famous 50+ item salad bar that includes hot appetizers, soups and desserts. Many items are made fresh in-house.
Alcohol: Beer and wine.
Locations: 273 worldwide

Sizzler USA 189 in 14 states and Puerto Rico
158 franchised; 31 company owned and operated

Sizzler International 84 locations in Australia, Japan, South Korea, Taiwan, Thailand, Singapore and China
58 franchised; 26 company owned and operated (International operations are based in Australia)
Franchising: 158 franchised, 31 company owned and operated.
Headquarters: 25910 Acero Road, Ste. 350
Mission Viejo, CA 92691
Founded: Culver City (Los Angeles), California, January 27, 1958
Ownership: Pacific Equity Partners
Media: Brad Ritter
Brad Ritter Communications
866.284.2170
BRitter@bradritter.com

Janet Ritter
Brad Ritter Communications
740.815.179
JRitter@bradritter.com
President/CEO: Kerry Kramp, Chief Executive and President
System Sales: Total worldwide sales $480 million
Sizzler USA sales $311 million (Calendar year 2009)
International sales $169 million (Calendar year 2009)
Average Unit Size: 5,000 - 6,000 square feet, 150-200 seats
Average Check: $11.85
Lunch/Dinner Mix: 40/60 Percent
Recent Developments: - Relaunch of franchise sales program suspended in 2008

- Strategic closing of under-performing locations

- Menu overhaul with 22 items deleted and 35 re-engineered

- Introduction of new value pricing with salad bar included with entrees

- Development of new showcase prototype featuring all new interior and exterior colors, finishes, graphics and in-house bakery

- Reopening of franchised restaurant in Hesperia, Calif., with record sales

- Re-organization of the Sizzler USA management team